The Greenery appreciates growers who invest in green ideas. If you share our passion for a green future, choose Nature Counts products.

Front-runners in sustainability

The growers we present on this website are the front-runners in sustainability and make exceptional efforts to pursue greener business practices. What does Nature Counts represent?

Offering incentives for green innovation

Nature Counts does not insist on any specific method. As an incentive for innovation, we allow growers complete freedom to develop their own ideas.The Nature Counts label is awarded to growers who achieve the best results with their own ideas. Meet the growers.

Independent jury

A jury of scientists and professionals annually select the front-runners in sustainability. This select group of growers are entitled to use the label for three years. Meet the seven members of the jury.

 

One of the growers

’t Goy – apples and pears ‘Proactive for a cleaner living environment’ The products grown in the top fruit sector are all grown outside, where their growth is affected not only by the weather and the number of hours of daylight they receive, but also by disease and plagues from their direct environment. As these product are harvested only once, risks must be kept to an absolute minimum. Grower Wim van Wijk opts for sustainable solutions. His horticulture company...
More about W. Van Wijk