The Greenery appreciates growers who invest in green ideas. If you share our passion for a green future, choose Nature Counts products.

Front-runners in sustainability

The growers we present on this website are the front-runners in sustainability and make exceptional efforts to pursue greener business practices. What does Nature Counts represent?

Offering incentives for green innovation

Nature Counts does not insist on any specific method. As an incentive for innovation, we allow growers complete freedom to develop their own ideas.The Nature Counts label is awarded to growers who achieve the best results with their own ideas. Meet the growers.

Independent jury

A jury of scientists and professionals annually select the front-runners in sustainability. This select group of growers are entitled to use the label for three years. Meet the seven members of the jury.

 

One of the growers

According to the Dutch definition, bell pepper cultivation at Grootscholte BV ins-Gravenzande and Honselersdijk does not qualify as organic. But in the United States it is the ultimate concept in organic production, allowing the bell peppers grown by Wim Grootscholte to carry the American USDA Organic label. Grootscholte has been applying the Grootscholte PuraNatura concept for several years now and is the only bell pepper grower in the Netherlands to do so. His crops are 100% organic: the...
More about Grootscholte BV